The Rise of #TTCtok
Briefly

The Rise of #TTCtok
"One of the biggest platforms for Gen Z and millennials is TikTok. It's so popular that even my mother, who is in her 90s and doesn't own a smartphone, has heard of it-which gives TikTok the credibility it deserves. In the early days, TikTok was simple: short videos and fun lip-sync/dance skits. Nowadays, TikTok has become messier, more relatable, and closer to our lived experience-and those accounts attract the masses."
"TikTok has become a space where people share parts of their lives that were once kept behind closed doors. The hashtag #NoShameInTheGame reflects a movement to normalize tough conversations and empower personal choice, showing that many topics-including fertility-are no longer taboo. #TTC (Trying to Conceive) has racked up millions of views, taking fertility struggles out of doctors' offices directly into mainstream 60-second clip videos. These posts aren't just about venting; they inform with science and build community."
TikTok has reached broad age ranges and gained mainstream credibility across generations. The platform evolved from short lip-sync and dance clips into messier, more relatable content that mirrors lived experience. Users now reveal formerly private aspects of life, and hashtags like #NoShameInTheGame normalize difficult conversations and support personal choice. Fertility content under #TTC has amassed millions of views, shifting intimate struggles into 60‑second videos that combine information with community. Short videos fit limited attention spans while algorithms connect similar viewers. Authentic storytelling and influencer engagement convert isolation into shared narratives and recurring emotional relief.
Read at Psychology Today
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