Anita Ashiru is a pioneering production designer in the Nigerian Afrobeats scene, experiencing increased demand for her design services that allows for extensive travel to South Africa. As the music industry in West Africa has grown, her profession has emerged, facilitating opportunities in Johannesburg and collaborations with artists. Travel was previously hampered by infrastructural challenges in Africa, but new flight routes are now connecting key locations for business travel. Airlines like South Africa Airways are increasing services to Nigeria and are enhancing connectivity across the continent.
Anita Ashiru operates as a production designer in Nigeria’s burgeoning Afrobeats industry, often traveling between Lagos and South Africa to collaborate with artists like Davido.
The growth of the West African music industry has transformed Ashiru's profession, which did not exist a decade ago, enabling extensive travel and work throughout the region.
South Africa is regarded as a creative hub, contrasting with Nigeria's developing infrastructure. Ashiru expresses admiration for the artistic environment found in South Africa.
Recent improvements in air travel within Africa, driven by emerging industries, have made it easier for business travelers like Ashiru to navigate the continent.
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