Jason Bressler warned brokers about potential industry consolidation and emphasized the importance of AI mastery to maintain independence. UWM showcased AI tools like LEO and Mia agents to enhance workflows. Sumanth Kamath detailed AI's role at eXp Realty through innovations like custom GPT assistants to improve agent efficiency. Eric Chesin highlighted AI's transformative potential with new integrations and productivity tools. Rocket Companies is revamping its operations on an AI foundation, enhancing productivity and integration capacity. Experts foresee significant changes to mortgage roles due to AI, urging a focus on effective tools for adoption and efficiency.
Bressler emphasized that reimagining workflows, not just accelerating them, is essential for success in a tightening mortgage market, urging brokers to embrace AI.
Kamath illustrated eXp Realty's use of AI with custom GPT assistants and digital twins to enhance efficiency for its 83,000 agents, driving scaling and productivity.
Chesin described AI as a moment of progress, revealing integrations and AI-enhanced tools focused on improving productivity and streamlining operations across the company's network.
Malhotra shared Rocket Companies' commitment to rewriting its operating system on an AI foundation, boosting conversion rates and productivity while planning to unify multiple services.
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