Britain's new age verification rules from the Online Safety Act have led to significant declines in visits to adult websites. Pornhub experienced a loss of over one million daily visitors, with average visits dropping from 3.2 million to 2 million. Other sites like XHamster and XVideos saw decreases of 39% and 47%, respectively. In contrast, downloads of Virtual Private Networks (VPNs) surged, indicating a shift in user behavior as people seek ways to bypass restrictions. The combined effect of these changes marks a notable reduction in overall pornography access in the UK.
Since the introduction of age verification rules under Britain's Online Safety Act, visits to popular adult sites have plummeted, with Pornhub losing over a million visitors.
On the day the rules went into effect, visits to Pornhub peaked at 4.1 million but dropped significantly to 1.8 million by August 18, highlighting the immediate impact of the regulation.
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