Pop-up Giphy Gallery makes the case for GIFs as fine art
Briefly

Pop-up Giphy Gallery makes the case for GIFs as fine art
"There is this nostalgia for an internet that was more of a wild west, more creative. I don't know about you, but I learned to code from creating my MySpace page. Places like AngelFire, GeoCities-you could really make those your own. GIFs as a medium really remind us all of being kids and the places on the internet where we could really be creators, you could really put your stamp on something."
"Giphy's been around for 12 years now. We've really seen GIFs become adopted by the mainstream-we have integrations in all the top messaging apps and there is a true utility to GIFs. They've really become a language, a tool to express yourself. The Giphy Gallery i"
On 5 September Giphy collaborated with the Museum of Modern GIFs (MoMG), a digital archive of nearly 100,000 GIFs, to launch a capsule collection featuring three original GIFs from each of more than 75 artists. The launch included a one-night immersive exhibition in Manhattan's Soho with looped projections of featured works. Offerings range from steampunk and 1990s throwback tableaux to futuristic animations, expanding GIF implementation beyond ephemerality. GIFs evoke early-internet creativity tied to MySpace, AngelFire and GeoCities, and have become mainstream tools integrated into messaging apps, functioning as a visual language for personal expression.
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