"One might speculate that mobile devices are used more in urban settings (where signals are strong) than rural settings (where signals might be spotty). That speculation matches the results, as graphed below. The question asks how all Americans do their listening. Edison answers that question with some historical context: Among all Americans 13+, 38% of time is spent listening to audio on a mobile device, such as a smartphone or tablet, and 30% of time is spent listening to audio on an AM/FM radio receiver."
"Among all Americans 13+, 38% of time is spent listening to audio on a mobile device, such as a smartphone or tablet, and 30% of time is spent listening to audio on an AM/FM radio receiver. Share of Ear showed that the mobile device surpassed the AM/FM radio receiver back in Q3 of 2022. - Edison Research. Share of Ear is a deeply researched, ongoing research project, fully available as a subscription product. More info on that is HERE."
Among Americans age 13 and older, 38% of audio listening time occurs on mobile devices (smartphones or tablets) while 30% occurs on AM/FM radio receivers. Mobile listening overtook AM/FM radio in Q3 2022. Listening behavior varies by geography, with higher mobile usage in urban areas where signals are strong and lower mobile usage in rural areas where reception can be spotty. The measurement includes a geographic breakout across three settings. Share of Ear is an ongoing, subscription research product documenting these listening shares over time.
Read at RAIN News
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