From August 1 to 4, Shanghai hosted the China Digital Entertainment Expo & Conference, known as ChinaJoy, highlighting the game Mecha Break by Seasun Games. The booth attracted massive crowds with live performances and gaming demos. Vice-president Yao Zhe stated the game serves as a cultural bridge, merging Chinese elements with universal themes. Launched on July 2, 2025, Mecha Break became a global sensation with impressive stats on Steam, maintaining top rankings and altering perceptions of the mecha genre.
Mecha Break isn't just a new release—it's a carefully built bridge between Chinese culture and international gaming trends. Seasun aimed to create a Chinese sci-fi IP that resonated globally.
The key to successful international expansion for Chinese game companies lies in conveying the core of Chinese culture through an internationalized expression, balancing deeply rooted Chinese elements with universal themes.
Mecha Break officially launched on July 2, 2025, recording 132,000 concurrent players. It achieved #1 on Trending Games, #1 on Popular Releases, and #5 on Most Played Games.
Gamers worldwide praised Mecha Break for refreshing the perception of mecha enthusiasts, something that the genre had not seen for a long time.
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