Perplexity proposed a $1 billion acquisition for Brave, an indie browser with its own search engine. Contrasting with DuckDuckGo, which uses Bing, Brave adopts a Web3 approach. Despite their small global market share, the data from these browsers is highly valuable for data-scrapers like Perplexity and OpenAI. In media production, brand partnerships are more common as producers seek to enhance budgets but must navigate challenges in effective product placements. The FCC may remove restrictions on broadcast ownership, which could impact traditional media companies.
Producers are trying to figure out more ways to pad their budgets. They're taking more of an active interest in the space.
Striking the right balance is tough. Generic or fake products can take a person out of the narrative, as can distracting product placements.
Brave takes a Web3 approach, whereas DuckDuckGo defaults to Bing and standard browser protocols.
Browser startups like Brave and DuckDuckGo hold minuscule global market share, but their proprietary search and web traffic data are incredibly valuable.
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