Inside World, the first-ever human verification brand
Briefly

Tools for Humanity launched World, a digital identity and financial network utilizing retina scans for authentication. More than 27 million participants have joined, with goals of verifying 50 million by 2025. The biometric verification aims to serve as a digital passport against AI-driven content. John Patroulis, CMO of Tools for Humanity, expressed the sincerity of their ambition amid the growing influence of AI, acknowledging both the opportunities and challenges presented by its increasing power. Brick-and-mortar locations for World are being established in six U.S. cities for user verification.
"If this really works, it's like a fundamental piece of infrastructure for the world."
"It was the sincerity of the ambition that really drew me to it."
Read at Fast Company
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