India has initiated the blocking of 25 streaming services due to allegations of promoting obscene content. This marks one of the largest digital crackdowns in the country, impacting popular services like Ullu and ALTT. The Ministry of Information and Broadcasting issued directives citing the Information Technology Act and the IT Rules of 2021. Concerns regarding mature content without adequate safeguards were raised by child rights authorities. Some blocked services, despite being targeted, still remained accessible through direct downloads, generating significant revenue from in-app purchases.
The Indian government's directive to block 25 streaming services highlights a significant crackdown on platforms deemed to promote "obscene" content, affecting millions of viewers.
Recent actions by the Ministry of Information and Broadcasting followed concerns raised by authorities about the lack of safeguards for mature content on these platforms.
Ten of the blocked services, which generated $5.7 million from in-app purchases, remain available via direct download despite being targeted for censorship.
The order to restrict access to these services underscores the growing scrutiny on adult and edgy entertainment in the digital landscape of India.
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