"FIRST BLACK LOOKSMAXXER."
"I don't think even an hour went by and I was getting comments like, you're a monkey, you're an n-word hard r,"
" just be white," or "jbw" as it's known in incel circles."
"I googled 'How to look better' and the number one thing was looksmaxxing,"
Looksmaxxing is an online movement focused on maximizing physical attractiveness through practices such as mewing, working out, dieting, and plastic surgery. The movement emerged from incel culture and surged on TikTok in 2023. Black men attempting to participate often face racist harassment, slurs, and suggestions to adopt white features. Some Black creators struggle to fit in and experience exclusion, while other Black influencers intentionally join or push back to challenge prevailing beauty norms and expand representation. Critics contend looksmaxxing frequently relies on eugenic beauty standards that marginalize nonwhite bodies.
Read at WIRED
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