Many YouTube channels leverage artificial intelligence to create fake, fanfiction-style videos, generating significant viewer engagement. These productions often depict dramatic scenarios involving celebrities, such as a fabricated appearance of Mark Wahlberg on 'The View'. Despite being unrealistic, these AI-generated clips thrive in an environment where they can deceive a large audience, highlighting a concerning trend of believable yet entirely false media. The prevalence of this content raises alarm regarding its impact on media literacy among viewers.
Mark Wahlberg straightens his tie and beams at the audience as he takes his seat on the daytime talk show The View, ahead of his hotly anticipated interview. Immediately, he's unsettled by the host, Joy Behar. Something isn't quite right about her mannerisms. Her eyes seem shifty, suspicious, even predatory. There's a sense, almost, of the uncanny valley—her presence feels oddly inhuman. His instincts are right, of course, and he's soon forced to defend himself against a barrage of cruel insults playing on his deepest vulnerabilities. The audience are stunned—none more so than those watching at home on YouTube, who swiftly thumb in their words of reassurance. It's a scene that has been described as one of the most talked about moments in daytime television history. Except, Mark Wahlberg hasn't been a guest on The View since 2015. The inevitable twist? None of this happened in reality, but rather elapsed over the course of a 25 minute long 'fanfiction' style video, made with the magic of artificial intelligence to potentially fool 460,000 drama-hungry viewers.
Hardly surprising given the towering pile of AI slop on the web has reached unpolicable levels—with recent clips so realistic, they're tripping up the most media literate of zoomers.
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