Disney plans to integrate Hulu with Disney Plus, launching a unified app next year that will incorporate all Hulu content. The purchase of Hulu from Comcast allows for significant changes, and a Hulu tile already exists in Disney Plus. Bob Iger confirmed that the unified app will offer a personalized homepage and combine program assets of both services, but the future of Hulu as a standalone app remains uncertain. Users can still subscribe to both Hulu and Disney Plus individually. The integration aims to enhance the consumer experience and drive subscriptions for bundled services.
Disney is set to fully integrate Hulu with Disney Plus, creating a unified app experience that will launch next year, raising questions about Hulu's standalone future.
Bob Iger stated the new app will combine all program assets of both Disney Plus and Hulu, enhancing the consumer experience through a more personalized homepage.
Despite the integration, a Disney spokesperson confirmed that users will still be able to purchase individual subscriptions to Hulu and Disney Plus after the launch.
Iger did not clarify the future of Hulu as a standalone app when asked, highlighting a focus on the better consumer experience with the combined platforms.
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