The Fast Company Impact Council highlights a new focus on data centers, revealing rising public concern over their physical and environmental footprints. A recent survey conducted by Compass Datacenters indicates that while 60% of Americans use cloud storage, a mere 23% understand it as a physical entity, drawing attention to a disconnect in consumer awareness. As data centers grow, questions arise about digital waste management and user habits. The study probes the notion of digital hoarding, indicating that while users delete files to improve device efficiency, they rarely consider the broader implications of their digital footprints.
"Nearly 60% of respondents claimed they use cloud storage, but only 23% recognized that as being a physical location."
"The results highlighted that individuals are unaware of the physical infrastructure behind their digital services, leading to a disconnect in understanding data consumption and waste."
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