"Technophile Anne Goldberg has become accustomed to formatting PowerPoint presentations in her career as a recruiter. As a result, when she found herself between jobs in the fall of 2013, she was happy when a friend paid her a fee to create a slideshow for a relative's 80th birthday party. The guests loved the display and congratulated Golberg, then 61, on her digital prowess, which dates back to being an early adopter of computers in the 1980s. She thought nothing more of it."
"Over the next 10 days, she was surprised to receive a series of calls from older adults seeking her advice on operating their laptops, iPads, and iPhones. Goldberg called an independent living facility Their queries led to a lightbulb moment. "What if I turn this into a business?" she thought. The next day, harnessing the cold-calling skills she'd deployed in recruitment, she contacted an independent living facility in her home city of Boca Raton, Florida."
"She spoke with the activities coordinator and asked whether the residents might be interested in a beginner's course in operating electronic devices such as smartphones. "I got the gig," Goldberg told Business Insider. She hosted her first class within a week when seniors turned up with their seldom-used iPhones and Android devices. Many had been coerced by their families, who had tried unsuccessfully to show them the ropes. Golberg broke the ice by joking, "I know you hate the idea of being here.""
Anne Goldberg adopted computers in the 1980s and later worked as a recruiter formatting PowerPoint presentations. In fall 2013 she created a slideshow for an 80th birthday and then received calls from older adults seeking help with laptops, iPads, and iPhones. She cold-called a Boca Raton independent living facility and started beginner classes within a week, using recruitment cold-calling skills. Seniors brought seldom-used smartphones and many had been coerced by family members. She used humor to break the ice and the sessions proved successful. Twelve years later she teaches at retirement homes in Florida and recently published a book titled "Take This Phone and Shove It!"
Read at Business Insider
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