
"Google Cloud has announced native support for the OpenTelemetry Protocol (OTLP) in its Cloud Trace service, marking a significant step toward vendor-neutral observability infrastructure. The new capability allows developers to send trace data directly using OTLP through the telemetry.googleapis.com endpoint, eliminating the need for vendor-specific exporters and custom data transformations. The OpenTelemetry Protocol serves as a vendor-agnostic data exchange standard designed to transport telemetry data from source to destination without lock-in to specific observability platforms."
"Google Cloud's implementation goes beyond simple protocol support by restructuring its internal storage system to use the OpenTelemetry data model natively. This architectural change brings substantial improvements to storage limits for users sending data through the new OTLP endpoint. Attribute keys can now extend up to 512 bytes compared to the previous 128-byte limit, while attribute values support up to 64 KiB versus the former 256-byte restriction."
Google Cloud Trace now accepts OpenTelemetry Protocol (OTLP) natively via the telemetry.googleapis.com endpoint, allowing trace data to be sent without vendor-specific exporters or custom transformations. The implementation restructures internal storage to use the OpenTelemetry data model natively, raising many limits: attribute keys up to 512 bytes, attribute values up to 64 KiB, span names up to 1,024 bytes, up to 1,024 attributes per span, 256 events per span, and 128 links per span. Those capacity increases provide developers greater flexibility in tracing implementations. Trace support is the initial phase of a broader OpenTelemetry adoption strategy across Google Cloud Observability.
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