Why working in an office still matters
Briefly

George Maciunas purchased a building at 80 Wooster Street in 1967, aiming to create a community rather than a home. This establishment became crucial for Fluxus, influencing SoHo's cultural scene. The real insight lies in the power of shared spaces and interactions among individuals, which foster creativity and collaboration. The belief that physical presence is irrelevant overlooks how powerful ideas are generated through close proximity and engagement. Historical examples, like the Bauhaus school, illustrate how designed spaces can stimulate innovative exchanges and cross-disciplinary creativity.
Communities have always been engines of creative cross-pollination and acceleration. Proximity shapes behavior, fostering interaction that leads to powerful idea emergence from shared spaces.
Maciunas wanted to build a community at 80 Wooster, which became a nerve center for the Fluxus movement, highlighting how density and shared spaces spark creativity.
Read at Fast Company
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