""How can I know I can trust you when s*** hits the fan?" A design leader posted on LinkedIn, discussing who he needed on his team. It cuts straight to the heart of what's happening in design right now. Employers and design teams aren't just looking for people who create beautiful interfaces. They're looking for strategic partners who can wear multiple hats and integrate into the entire business process."
"The "design as a separate creative function" model is dying, and nowhere is that more evident than in design agencies. This was one of the key findings from the Hatch conference in Germany this past week. The Design Agency Model is collapsing. Design agencies have been a cornerstone of the industry for decades, generating $120 billion in revenue in recent years."
Design hiring now prioritizes trustworthiness and cross‑functional capability, captured by the question "How can I know I can trust you when s*** hits the fan?" Employers and design teams are seeking strategic partners who can wear multiple hats and integrate into business processes rather than only create beautiful interfaces. The model of design as a separate creative function is dying, especially within design agencies. Design agencies have generated roughly $120 billion in revenue but face collapse. The traditional agency workflow of swooping in to execute intensive creative work and then moving on is under pressure from AI and changing client expectations.
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