Visual communication that challenges convention: Phantasia on how graphic design can forge true collaboration

"We care deeply about diversity, inclusivity, and representation. Part of our practice is asking ourselves how we can make communication more accessible, focusing on how to reflect dialogue and collaboration or treat subjects like empathy in our outputs."

"The group of creatives decided to take the leap and go solo in 2021 in order to have more experimentation with projects, and to be able to make conscious decisions about how we work and who we collaborate with."

"At Phantasia, the team often seek out projects that allow them to think a little differently about design and tackle meaningful causes with their bold visual style, as demonstrated through campaigns like Barcelona Pride and identity work for exhibitions challenging institutional legacies."

Phantasia is a branding and design studio founded by Malva Sawada, Edu Piracés, and Laura Santarelli in Barcelona in 2021. The three creatives left their previous studio to gain agency and make conscious decisions about their work and collaborations. Over five years, Phantasia has worked across art, culture, fashion, lifestyle, and architecture, consistently focusing on how design serves communities. The studio prioritizes diversity, inclusivity, and representation, seeking to make communication more accessible and reflect dialogue and collaboration. Their projects include the Barcelona Pride campaign and an identity for Fabulating Landscapes exhibition featuring a mouldable logo with fluid letterforms. The team draws inspiration from designers who challenge communication conventions.

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