"TikTok said Christmas decor videos had increased by 100% over the past 12 months, with commentators saying the emphasis on nostalgia reflects a need for stability in uncertain times. There is a sense of inherent nostalgia in these trends, says Hugh Metcalf, editor of the interior decor website Livingetc.com. These are not super-contemporary looks. It's a search for comfort from yesteryear when things right now are a bit more uncertain."
"WGSN, a consumer trend forecasting firm, says the 90s Christmas trend indicates a general rising nostalgia for that decade, which also came across during Halloween as an embrace of tacky decor pushed at notions of what constitutes good taste. Metcalf says TikTok is super influential for Christmas aesthetics across all generations, with online influencers having greater sway over festive aesthetics than they do over interior decor trends across the rest of the year, which tend to be the province of design professionals."
Christmas decor videos on TikTok have surged by 100% over the past 12 months, with a strong emphasis on nostalgic 1990s aesthetics. The #90sChristmas hashtag contains more than 8,000 videos showcasing multicoloured tree lights, homemade felt ornaments and VHS tapes of classic holiday films. Younger users favour retro elements such as tinsel, deep burgundy drapes and Home Alone on VHS. Trend forecasters link the revival to a broader rise in 1990s nostalgia and a desire for stability. Influencers on TikTok are shaping festive aesthetics across generations, prompting preference for familiar, comfort-driven decorations over cutting-edge trends.
Read at www.theguardian.com
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