"David Andora, a multidisciplinary creative who's worked in branding, production design, specialized lighting, and parade events, set out to understand why Christmas looks so different today. He discovered that, with the advent of LED technology, classic holiday lighting has become something of a lost art. "When LED lights started becoming the norm for Christmas lights, which happened quite a while ago, one of the things that was completely missing was that warm, peachy glow that came off of those incandescent painted big bulbs," Andora says."
"So, he decided to do it himself. Andora's company, Tru-Tone, caters to a growing audience of customers who want the look of retro Christmas without any of the accompanying fire hazards. The company declined to share exact sales numbers with Fast Company, but it's seen major demand since its founding in 2020, experiencing growth of about 50% over the past several consecutive years."
Many people recall holiday lighting as a warm, peachy glow from incandescent painted bulbs. The widespread adoption of LED technology shifted the holiday palette toward cooler, sterner tones and diminished the classic incandescent look. David Andora researched the change and found that the vintage warmth of classic holiday lighting had largely been lost. He founded Tru-Tone to recreate that retro aesthetic using modern LED safety and a vintage lighting technique. Tru-Tone has seen strong demand and roughly 50% growth since 2020. Tru-Tone products are pricier than big-box alternatives but aim to restore the traditional warm glow without fire hazards.
Read at Fast Company
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