"In the midst of the fabulous The Winter Show last weekwhere connoisseurship, collecting, and cultivated taste converge under one vaulted roofthere was a moment of pause, exhale, and recalibration at the heart of the fair: the VIP Collectors Lounge. This year, not as sponsorship, but as philosophy made spatial. It was titled The Modern Salon. Conceived and designed by frenchCALIFORNIA, The Modern Salon rejected the trade-fair instinct toward visual noise and brand fragmentation."
"The message was clear: design is not an accessory to culture. Design is culture's body language. Under the direction of founder and creative director Guillaume Coutheillas, the lounge drew its conceptual spine from the historic Veterans Room at the Park Avenue Armory, originally realized under the artistic direction of Louis C. Tiffany. The gesture was not imitation. It was a conversation across time."
"The furnishing vision was anchored by Dexelance, presenting a tightly curated collective of leading Italian design housesMeridiani, Saba, Turri, and Davide Groppi. The effect was unified rather than branded. Proportion led. Material excellence spoke softly but unmistakably. Upholstery, form, and silhouette worked together to create what many lounges promise and few deliver: actual comfort with intellectual integrity. Select audio works by Bang & Olufsen were integrated not as gadgets, nor as tech trophies, but as sculptural presences and atmospheric instruments."
The Modern Salon transformed the VIP Collectors Lounge into a measured, composed environment where furniture, lighting, sound, and spatial rhythm function as a single integrated sentence. frenchCALIFORNIA prioritized holistic design over trade-fair fragmentation, grounding the installation in proportion and material excellence. The conceptual spine drew from the historic Veterans Room at the Park Avenue Armory, nodding to Louis C. Tiffany while avoiding imitation. Furnishings curated by Dexelance showcased Meridiani, Saba, Turri, and Davide Groppi, delivering comfort with intellectual integrity. Bang & Olufsen audio works were integrated as sculptural, atmospheric instruments, treating sound as an essential material alongside wood, textile, and light.
Read at www.amny.com
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