"This collaboration is a powerful example of how our brand can connect and with consumers through new industries. With Barbie, we are not only tapping into her cultural influence but using it as a platform to shape more inclusive and imaginative worlds. HEWI is a pioneer in barrier-free, design-led environments - together, we've created a collection that is both beautiful in design and purpose-driven. Strategically, this expands Barbie beyond lifestyle and fa"
"When we design for everyone, we design with limitless possibilities,"
Mattel and German architectural fittings specialist HEWI launched the Barbie x HEWI collection in 2025, reimagining HEWI's 477/801 series through Barbie's aesthetic. The range applies universal design principles to around 40 products including grab rails, shower seats, LED mirrors, towel holders, soap dispensers, and towel rings. Products prioritize accessibility and usability across ages and mobility levels. Intended settings include boutique hotels, maternity wards, children's bathrooms, and private residences. HEWI's barrier-free expertise combines with Barbie's cultural influence to create playful, functional fittings that promote ease, belonging, and inclusive, design-led environments.
Read at designboom | architecture & design magazine
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