"Those who follow me on LinkedIn may have gotten the impression that I'm against AI. Nothing is further from the truth. What I'm really against is the notion that you can't do design without AI so you either learn AI or you're doomed. Using AI is of course useful for designers. But so is knowing how to use Figma and I put both of those in the same bucket of tactical skills."
"Can you work as a designer without being proficient in Figma? Absolutely. In fact, some of the best designers I know rarely even touch Figma. Yet they deliver several times their salary in value for the companies they work for. How come? The same goes for AI. Now, AI tools cover a spectrum of functions (as does Figma) so, if we are to do a fair assessment of its relevance, we need to break it down into categories."
AI is a valuable tool for designers but should be treated as a tactical skill comparable to Figma. Proficiency in a specific tool is not required to produce exceptional design outcomes; many top designers rarely use certain tools yet deliver disproportionate value. AI tools perform different functions and must be evaluated by category rather than as a single capability. By the end of 2025, most AI tools can be classified into types such as glorified summarizers, which often underperform, and vibe-coding assistants, which should not be trusted for production. Fair assessment requires breaking tools into functional categories.
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