An exhibition at Japan House highlights the evolution of pictograms in public signage. It focuses on the 1964 Tokyo Olympic Games where the Nippon Design Center created the first complete set of sporting pictograms, setting an international standard. In 2019, the Experience Japan Pictograms project was launched to aid international visitors with over 600 symbols addressing language barriers. The exhibition also explores three-dimensional pictograms and includes designs by London schoolchildren. It aims to attract a diverse audience and runs until November 2025.
Ever since humanity learned to write, we've used pictures to make reading easier, and now an exhibition looks at the evolution of the pictogram in public signs.
The exhibition focuses mainly on how designers from Nippon Design Center created the first full set of sporting pictograms in 1964 for the Tokyo Olympic Games.
In 2019, the Nippon Design Center launched a new project, Experience Japan Pictograms, designed to enhance the experience of international visitors to Japan.
One of the cleverer ideas in the exhibition looks at what happens when classically flat pictograms are rendered in three dimensions.
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