"The project translates the enduring codes of the house, known for its avant-garde designs, into spatial experiences dispersed across the urban fabric."
"Each city becomes a 'folder' dedicated to a specific code, forming a loose archive that visitors navigate across geographies and typologies."
"In Shanghai, Artisanal: Our Creative Laboratory occupies Yan Dang Road as an open-air exhibition, presenting fifty-eight couture looks together for the first time."
"The containers operate simultaneously as archive, architecture, and street interface, reflecting OMA's engagement with exhibition-making as narrative construction."
OMA collaborates with Maison Margiela on a multi-city exhibition called MaisonMargiela/Folders, running until April 13th, 2026. The project features shipping containers in Shanghai, extending runway scenography into the city. Each city serves as a 'folder' for specific codes, creating a fragmented archive. Exhibition settings include streets, galleries, and sports infrastructure, while digital materials circulate through the brand's Dropbox. The exhibition showcases fifty-eight couture looks from 1989 to 2026, highlighting the evolution of Maison Margiela's artisanal approach.
Read at designboom | architecture & design magazine
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