""Orange is a color that evokes enthusiasm, movement, and creative freedom - the same qualities that characterized my father Elio Martinelli and still guide our work today," shares Emiliana Martinelli, President of Martinelli Luce and Elio's daughter. "I remember this lamp in our house, standing out on the piano when my son Marco started playing it as a child. Serpente is part of our history, both as a family and as a company, and fully identifies us.""
"Designed with a swivel arm, the lamp's diffuser rotates a full 360 degrees, allowing light to be directed exactly where it's needed while creating a gentle, sinuous motion. The effect is both functional and expressive, reminiscent of a snake in motion. The fixture's production was made possible through thermoforming techniques - innovative for their time - which allowed for the diffuser's undercut shape and the arm's complex curvature, cementing Serpente as a design that seamlessly marries form, function, and experimentation."
In the 1950s Elio Martinelli chose to take over his father Plinio's electrical shop and transformed it into Martinelli Luce, directing creativity toward lighting design. In 1965 he introduced the Serpente lamp, notable for its fluid, serpentine form and experimental production methods. The lamp features a swivel arm and a diffuser that rotates 360 degrees, allowing precise directional lighting and a gentle, sinuous motion. Thermoforming techniques enabled the diffuser's undercut shape and the arm's complex curvature. Bright colors aligned with the Pop movement informed its visual language. The Serpente 60 edition debuts in a vibrant orange.
Read at Design Milk
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