SCAD SNKR Culture Week: Where Dreams Lace Up with Reality | stupidDOPE | Est. 2008
Briefly

SCAD SNKR Culture Week: Where Dreams Lace Up with Reality | stupidDOPE | Est. 2008
"Watching how Wilson Smith and Tate Kuebris poured into the next generation of designers was nothing short of inspiring. Having developed the first accredited sneaker design degree in the U.S., SCAD continues to set the bar for how deeply creative education can connect to industry practice. SNKR Culture Week serves as an open door for students to walk directly into the world they dream of joining."
"To start the week, SCAD hosted open panel discussions with Wilson Smith and Tate Kuebris, giving students the rare chance to hear firsthand about their creative journeys, the lessons learned along the way, and the real-world challenges that come with designing at the highest level. The conversations were honest, full of real-life perspective, and gave students the chance to ask questions that led to stories about process, mentorship, and the balance between art, performance, and purpose."
"Tate Kuebris brought a fresh, forward-thinking approach to the week. His work continues to push the limits of what performance footwear can be, blending advanced design techniques with a deep understanding of what athletes truly need. Tate's conversations with students focused on detail, the weight of a sole, the curve of a line, the emotion of color, all elements that separate a good idea from a great one."
SCAD hosts SNKR Culture Week to connect students directly with industry leaders through panels, mentorship, and hands-on classroom engagement. The institution developed the first accredited sneaker design degree in the U.S. and positions creative education alongside professional practice. Open panels led by Wilson Smith and Tate Kuebris offered candid perspectives on creative journeys, process, mentorship, and the balance between art, performance, and purpose. Kuebris emphasized technical detail—sole weight, line curvature, and color emotion—and blended performance engineering with storytelling. SNKR Culture Week functions as a direct pathway for students to experience real-world design challenges and industry expectations.
Read at stupidDOPE | Est. 2008
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