"Beyond its quantitative dimension, the 2026 Salone positions itself as an evolving cultural and economic infrastructure, increasingly structured around long-term strategies rather than isolated events. The program reflects a growing emphasis on accessibility, curatorial depth, and cross-sector dialogue, pointing at the Salone's role not only as a marketplace for the industry but also as a platform where architectural thinking, industrial production, and global dynamics intersect within a single, coordinated framework."
"At the center of this strategic shift is the launch phase of Salone Contract, a new initiative addressing the transformation of the contract furnishing sector, whose master plan has been entrusted to Rem Koolhaas and David Gianotten from OMA. Conceived as a multi-year project rather than a conventional exhibition format, Salone Contract responds to the increasing complexity of large-scale commissions in hospitality, workplace, retail, and infrastructure, where design value is generated through the integration of systems, services, logistics, and data."
Salone del Mobile.Milano's 64th edition will take place from April 21 to 26, 2026, at Fiera Milano, Rho, hosting more than 1,900 exhibitors from 32 countries across over 169,000 square meters. The fair is positioned as a long-term cultural and economic infrastructure emphasizing accessibility, curatorial depth, and cross-sector dialogue rather than isolated events. Salone Contract launches to address transformation in the contract furnishing sector, with a master plan by Rem Koolhaas and David Gianotten of OMA. Salone Contract will unfold through a thematic itinerary, a public lecture, and an international forum in 2026, laying groundwork for a full exhibition in 2027.
Read at ArchDaily
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