"Located at Via Manzoni 21, in the heart of Milan, the new Plan C flagship store marks the first step in the international expansion of the brand founded and directed by Carolina Castiglioni."
"DSL Studio + 19 Architectural Design: Mattia Inselvini, Luigi Savio, Davide Masserini, Camilla Morandi, Giulia Cova, Ginevra Conchetto, Marija Ivljanin, Silvia Piana"
"Concept & Strategy: Alessandro Farinella, Francesco Maria Tiribelli, Monica Moschini, Lorenzo Rocca More SpecsLess Specs DSL Studio Text description provided by the architects."
The Plan C flagship store opened at Via Manzoni 21 in central Milan as the brand’s first step into international expansion. The project combines the work of DSL Studio and 19 Architectural Design with designers Mattia Inselvini, Luigi Savio, Davide Masserini, Camilla Morandi, Giulia Cova, Ginevra Conchetto, Marija Ivljanin, and Silvia Piana. Concept and strategy were developed by Alessandro Farinella, Francesco Maria Tiribelli, Monica Moschini, and Lorenzo Rocca under the More SpecsLess Specs approach. The flagship aims to present the brand identity established by founder and director Carolina Castiglioni and to secure a prominent retail presence in Milan.
Read at www.archdaily.com
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