pink ribbon organizes retail display within factory store in inner mongolia

"The design approach is rooted in an exploration of how color shapes perception within spatial environments. Instead of modifying individual pigments, the project emphasizes the relationship between colors and their surroundings to shape perception. Pink surfaces and frames are selected to soften the retail environment and create optical vibrations that lighten the atmosphere while ensuring garments remain the focal point. A continuous pink ribbon-like rack runs through the space, doubling as a structural and organizational device: it supports task lighting for booths, provides wayfinding for visitors, and manages the visual scale of the merchandise."

"Circulation guides the spatial organization by Studio waa (wearchitechanonymous). Four central islands structure the floor plan, allowing shopping routes to unfold as either a continuous loop or a set of interconnected figure-of-eight paths. Each island is dedicated to a specific garment type, including scarves, jumpers, accessories, and general wear. Along the perimeter, opposite booths host the brand's five labels, separated by aggregate pillars that incorporate fitting rooms."

ERDOS Land is a 2,600-sqm factory store within the ERDOS headquarters complex on Ordos city's outskirts, integrating retail, leisure, and tourism functions and accommodating up to 700 daily visitors during peak seasons. An additional 700 sqm supports a children's play area, ancillary facilities, and a tourist center. The design prioritizes how color relationships shape spatial perception, using pink surfaces and frames to soften the environment and generate optical vibration while keeping garments focal. A continuous pink ribbon-like rack acts as structural support, task lighting carrier, wayfinding device, and scale regulator. Circulation is organized around four central islands and looping routes, with perimeter booths for five labels and aggregate-pillared fitting rooms. The children's booth embeds play elements directly into retail fixtures, reinforcing a playful atmosphere.

Read at designboom | architecture & design magazine