mirrored arches and velvet textures take over el departamento's flagship store in madrid

"The design draws on visual references associated with the work of David Lynch, particularly in its use of contrast, reflection, and spatial ambiguity. Upon entry, a metallic wall-mounted telephone introduces the spatial narrative, accompanied by a neon sign displaying the brand's statement."

"Material and surface treatments define the spatial continuity. A blue, water-effect floor extends across the store, paired with walls finished in matching limewash, forming a continuous envelope."

"Studio El Departamento organizes display areas through a combination of reflective and textured elements. Three mirrored arches frame the main retail zone, amplifying spatial depth and visual layering."

"The fitting room area is conceived as a distinct spatial condition within the store. It is defined by gradient silk curtains that enclose the perimeter and illuminated mirrors that reference traditional dressing rooms."

The Lady Pipa flagship store in Madrid features a scenographic design that integrates architecture with cinematic references. The 106 sqm space, titled Soirée Dreams, creates a sequence of environments linking retail, atmosphere, and narrative. Inspired by David Lynch, the design employs contrast and spatial ambiguity. Key elements include a metallic wall-mounted telephone, a blue water-effect floor, and a central counter made of backlit corrugated glass. Display areas utilize reflective and textured materials, with mirrored arches and faux fur backdrops enhancing visual depth. The fitting room is defined by silk curtains and illuminated mirrors.

Read at designboom | architecture & design magazine