"MacGuffin is a magazine. It's a six monthly magazine. At least we say it is. Sometimes it's eight months because we're an independent magazine, so we can do whatever we like in that sense. And it's a magazine that always has one object as a theme. So we started with the bed, but we also did the bottle, the trousers, the cabinets."
"And the reason we started it is because we both worked in the design world and we were a bit frustrated with it, because in the design world it's all about innovation and new objects and new stuff and commercial things, and we were much more interested in the afterlife of objects. So how does it function? How is it used? Can you look at the world through the lens of one object and what do you see?"
MacGuffin is a six-monthly independent magazine that sometimes appears at different intervals and dedicates each issue to a single object. Each issue treats the object as a theme, investigating examples such as the bed, bottle, trousers and cabinets. The magazine focuses on the afterlife of objects rather than novelty, exploring production processes, materials, global supply issues, and creative reuses. The approach aims for a kaleidoscopic perspective that includes manufacturing, practical use, cultural meaning, histories, memories and unexpected roles like Heineken bottles used in South American housing. Independence allows editorial freedom over timing and scope.
Read at London On The Inside
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