Yinka Ilori collaborated with M.A.D.Editions to create the M.A.D.1S Grow Your Dreams trilogy, named Sun, Nature, and Water, each limited to 400 pieces. The watches use the Swiss-made LaJoux-Perret G101 movement and feature titanium rotors anodized in yellow, green, and blue. Super-LumiNova accents highlight the mantra Grow Your Dreams, while HyCeram-colored bezels and stamped wave patterns add texture. Mismatched rubber straps include leaf motifs and an extra white strap. The collection draws on Ilori's Nigerian heritage and London upbringing, centering a tree motif representing patience, growth, and hope, and celebrates individuality and joyful design.
British-Nigerian artist and designer Yinka Ilori MBE is once again breaking boundaries, this time turning his unique vision to the world of watchmaking. Teaming up with M.A.D.Editions, Ilori introduces the M.A.D.1S Grow Your Dreams' series, a vibrant collection that fuses innovation, cultural storytelling, and playful design. Following his celebrated projects, including his hand painted McLaren collaboration last October, this release continues Ilori's mission to transform everyday objects into moments of joy and reflection.
Built on the Swiss-made LaJoux-Perret G101 movement, the watches feature: Titanium rotors anodized in vivid yellow, green, and blue. Super-LumiNova accents illuminating Ilori's mantra: Grow Your Dreams. HyCeram-colored bezels and stamped wave patterns. Mismatched rubber straps featuring leaf motifs, plus an additional white strap. These details make each watch not just a timekeeper, but a wearable piece of art, showcasing the precision of Swiss engineering and Ilori's fearless use of color.
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