"Text description provided by the architects. Heatherwick Studio has once again partnered with Parisian fashion house Longchamp, this time to transform its flagship store in New York City, where design, storytelling, and heritage converge. Heatherwick Studio has once again partnered with Parisian fashion house Longchamp, this time to transform its flagship store in New York City, where design, storytelling, and heritage converge."
"Originally conceived as Longchamp's 100th boutique, La Maison Unique quickly became a downtown landmark, celebrated for its sculptural steel staircase and immersive design that blurred the boundaries between architecture and theatre."
Heatherwick Studio partnered with Parisian fashion house Longchamp to transform the brand's New York City flagship into La Maison Unique. The project centers design, storytelling, and heritage as integrated elements of the retail experience. La Maison Unique was originally conceived as Longchamp's 100th boutique and rapidly became a downtown landmark. The boutique is celebrated for a sculptural steel staircase that anchors the interior. The interior design creates immersive moments that intentionally blur the boundaries between architecture and theatre to enhance customer engagement and brand narrative.
Read at www.archdaily.com
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