"LMOOD is a contemporary brand that embodies modern sensibility through the foundation of minimalism and practicality. Under the slogan "Form and Function are One," the brand seeks harmony between aesthetic clarity and functional purpose. Its first flagship store, located in Seongsu-dong, Seoul, extends over two floors with a total area of 195 sqm, serving as a physical expression of the brand's philosophy and emotional tone."
"Yongjoon Choi + 28 Architects: oftn studio Area of this architecture project Area: 495 m Completion year of this architecture project Year: 2025 Photographs:Yongjoon Choi Lead Architects: Jinsoo Kim, Suji Kim, Hongkyu Park, Seunggyun Baek, Ayoung Yoon, Boyeon Kim More SpecsLess Specs Yongjoon Choi Text description provided by the architects. See allShow less About this office Published on November 30, 2025Cite: "Lmood Flagship Store / oftn studio" 30 Nov 2025. ArchDaily. Accessed . ISSN 0719-8884"
LMOOD is a contemporary brand grounded in minimalism and practicality operating under the slogan "Form and Function are One." The flagship store occupies two floors in Seongsu-dong, Seoul and totals 195 sqm. The design seeks harmony between aesthetic clarity and functional purpose, translating the brand's philosophy into spatial and emotional tone. The project was led by Yongjoon Choi with lead architects Jinsoo Kim, Suji Kim, Hongkyu Park, Seunggyun Baek, Ayoung Yoon, and Boyeon Kim. Photographs are credited to Yongjoon Choi. The project completion is dated 2025. The project embodies the brand's modern sensibility while prioritizing usable, minimal interiors.
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