"Joy at Work" is the Only Success Metric That Matters: Building India's largest Design Movement - Yanko Design

"Every Friday, Yanko Design's new podcast " Design Mindset " goes beyond the portfolios and project showcases, diving deep into the philosophies, failures, and future-facing strategies of the world's most influential creative leaders. Hosted by Radhika Seth, "Design Mindset" brings candid conversations that reveal not just how great design is made, but why it matters, especially when the stakes are high."

"With a career spanning 36 years, Ashwini represents a generation that transformed Indian design from an afterthought to a vital force in business and society. The conversation traces Elephant's origins in 1989's scarcity-driven India, reveals the philosophy that design is "not a luxury, but a democracy," and explores how commercial success and social impact can, and should, align."

""You don't have to choose between profit and purpose. You can integrate both. It can come together," she asserts with the confidence of someone who has spent 36 years proving this theory. This isn't wishful thinking or corporate speak. It's a business philosophy forged in the fires of India's economic transformation, when design consultancy was virtually unknown and every project was an opportunity to prove that good design could create social change."

Yanko Design releases a weekly podcast, Design Mindset, that examines creative leadership philosophies, failures, and future strategies. Radhika Seth hosts candid conversations revealing how great design is made and why it matters when choices are difficult. The premiere guest, Ashwini Deshpande of Elephant Design, describes a 36-year career that helped transform Indian design into an essential business and social force. Elephant's origins in 1989 reflected scarcity-driven innovation and a vision from NID that design should be accessible to all. Ashwini insists profit and purpose can be integrated, arguing commercial success and social impact should align through practical design practice.

Read at Yanko Design - Modern Industrial Design News