Immersive Spaces: When Architecture Turns Into Experience

"In the Water Lilies rooms at the Musée de l'Orangerie in Paris, Claude Monet conceived a 360-degree gallery where visitors are enveloped by continuous landscapes, dissolving the boundaries between painting and environment. There, he sought not merely to represent nature through his distinctive style, but to construct an atmosphere, a perceptual state that the visitor literally inhabits. Architecture, traditionally associated with materiality and permanence, thus gains a new dimension of time, movement, and sensory experience."

"Similarly, when contemporary architecture transforms its planes into active surfaces, it extends this pursuit of immersion and presence, now amplified by technology. At the entrance of SOPREMA's new Mammut Tower in Oberroßbach, Germany, architecture and digital narrative converge. Designed and executed by ASB GlassFloor, the newly completed lobby is an immersive environment combining glass, light, and sound into a complete spatial and sensorial experience, demonstrating how interactive technologies can become architectural materials in their own right."

"The space is defined by three main elements: the ASB DigitalWallpaper, the interactive ASB LumiFlex floor, and a mirrored ceiling that amplifies the visual impact of both. Together, they create a continuous digital continuum that envelops visitors from floor to ceiling. Measuring 10.5 meters high and 3 meters wide, the DigitalWallpaper serves as the visual focal point of the project."

Claude Monet designed the Water Lilies rooms at the Musée de l'Orangerie as a 360-degree gallery that dissolves boundaries between painting and environment, creating a perceptual atmosphere visitors inhabit. Architecture acquires dimensions of time, movement, and sensory experience. Contemporary architecture extends immersion by transforming planes into active, technology-amplified surfaces. The SOPREMA Mammut Tower lobby by ASB GlassFloor integrates glass, light, and sound into an immersive environment. The project centers on an ASB DigitalWallpaper, an interactive ASB LumiFlex floor, and a mirrored ceiling, creating a continuous digital continuum that envelops visitors from floor to ceiling.

Read at ArchDaily