"For the last two weeks, my Instagram feed has been overflowing with Valentine's Day images-lush photo shoots of good-looking couples surrounded by rose bouquets, drinking champagne, and nibbling on chocolate dipped strawberries in cozy rooms that are the essence of romance. But wait, stop the carousel! These rooms look familiar. Welcome to my very own House of Love-at least as art directed and styled to perfection for 1-800-Flowers' latest Valentine's campaign."
"For interior designers, renting one's primary home as a location can make financial sense-it's already picture-perfect so why not turn it into an asset? Not to mention that the IRS permits renting out one's primary residence tax-free for 14 days or less each year. While platforms like Peerspace and Giggster let owners rent their spaces directly (Peerspace's rates range from $85-250 an hour; Giggster's start at $1,000/day), a boutique location agency like Raisfeld's vets locations and charges a minimum daily rate of $3,500."
A Carroll Gardens brownstone apartment has been repeatedly used as a shooting location for advertisements, appearing in campaigns for brands such as Warby Parker and 1-800-Flowers. Location agents note certain physical characteristics, like room width, help accommodate camera movement. Renting a primary residence can be financially sensible for interior designers and owners, and the IRS allows the first 14 days rented per year to be tax-free. Peer rental platforms such as Peerspace and Giggster provide hourly or daily listings, while boutique location agencies vet spaces and command significantly higher minimum daily fees.
Read at Architectural Digest
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