"Since opening his eponymous studio in 2020, homeware designer Gustaf Westman has amassed a cult following for his delightfully chunky objects, his knack for color, and his playful eye for reimagining everyday items."
""My stuff is very niche, and it's not so affordable for people," Westman says. "A very fun part of [this collaboration] is that I can reach a much bigger audience, and so many more people will be able to buy the stuff and take it home.""
"The new collection, which debuts September 9 on Ikea's website, is part of the company's annual winter launch. It includes items like plates, candleholders, and a vase, all designed under the premise of reimagining the winter holidays for a younger generation. While a plate from Westman's brand retails for around $65 and a bowl is close to $330, the Ikea collection ranges from just $7 to $25."
Gustaf Westman launched his studio in 2020 and became known for chunky, colorful homeware that reimagines everyday objects. Westman's independent pieces carried premium price tags; his Ikea collaboration reduces prices to $7–$25. The winter collection debuts September 9 and includes plates, candleholders, a spiraling pink vase, and a tubular "Vinterfint serving plate" meant to hold Swedish meatballs but usable for sushi or pralines. Some designs reference Westman's Christmas memories, and several pieces adopt a playful, less traditional holiday aesthetic. The collaboration allows wider access to Westman's design language while targeting a younger generation.
Read at Fast Company
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