"KarlssonWilker tends to stay away from pastiche and mimicry, prioritising modular communication and original editorial mechanics in order to centre emotional intelligence and clarity. In the studio's identity for Calder Gardens, a green space and art museum in Philadelphia, the team began with no plan whatsoever. For projects for the broader public, KarlssonWilker tries to be "oblivious to tastes and possibilities", because usually everything from physical constraints to board member opinions will cut down the studio's initial ideas."
"Jan is very honest about the behind-the-scenes of the studio's processes. With the identity of the Reykjavik Art Museum in Iceland, the studio presented everything it had, but nothing stuck. Determined to crack the code, the studio kept going until it landed on a design featuring an extruded triangle, which explodes into trippy, fractal patterns and moves across the museum's website with a glitchy trail."
KarlssonWilker avoids pastiche and mimicry, focusing on modular communication and original editorial mechanics to foreground emotional intelligence and clarity. The studio often begins without a fixed plan and intentionally disregards prevailing tastes to protect initial ideas from practical constraints and stakeholder input. The Calder Gardens identity uses a slow, nature-like fade and adjacent lettering that reveals increasing 3D depth, reflecting the space, and spawned a book documenting the process. For the Reykjavik Art Museum the studio iterated to an extruded triangle that generates fractal, glitching web motion. For Remai Art Museum an unusual lowercase treatment functions semantically and suits the institution's character.
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