"El Departamento takes over the design of Bershka's new concept in San Sebastián based on the idea of 'Uchi-Etxe,' a meeting point between Japanese domestic aesthetics (uchi) and the traditional Basque house (etxe). The project reinterprets the brand's identity through a domestic, contemporary spatial framework that aligns with the city's layered and cosmopolitan character. Located at 3 Fuenterrabia Street, the store reorganizes an existing site into a permeable retail environment defined by large windows that enhance the relationship between interior and exterior."
"For the ground floor, the design team at El Departamento employs light-toned materials to establish a bright environment, while the lower level, dedicated to menswear, adopts a more immersive atmosphere. Modular and adaptable furniture supports flexible merchandising and underscores the relationship between local references and global design influences. Throughout the project, traditional motifs and contemporary elements are placed in dialogue."
El Departamento designed Bershka's San Sebastián store around the concept of 'Uchi-Etxe,' combining Japanese domestic aesthetics and the traditional Basque house. The store at 3 Fuenterrabia Street reorganizes an existing site into a permeable retail environment with large windows that strengthen interior–exterior relations. Circulation references Basque farmhouse typology through interconnected rooms without corridors. Fitting rooms evoke teenage bedrooms to reference early personal expression. Music anchors the program with zones such as an entrance hall with 'gold records,' a recording studio, a hi-fi room, and a BSK area. Materials, vinyl details, custom lighting, and modular furniture bridge local motifs and global design.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]