
"2025: The Shape of Yearning takes over Hong Kong from 28 November to 7 December 2025, transforming the creative hub into a ten-day festival of exhibitions, installations, workshops, tours, and performances. Curated by designer Adonian Chan and organized by PMQ with sponsorship from the Cultural and Creative Industries Development Agency (CCIDA), the 2025 edition invites visitors to explore desire and design through the festival's guiding 'Design Trichotomy' framework."
"The 2025 theme, The Shape of Yearning, unfolds through the 'Design Trichotomy,' encouraging visitors to interpret objects on three levels: aesthetics and materiality; sociocultural and historical context; and speculative, value-driven meaning. The festival asks whether design can reveal personal or collective longing, uncovering layers that often go unnoticed in everyday objects. Curator Adonian Chan notes that design surrounds us constantly, yet we seldom question what each object means or how it shapes us."
The Shape of Yearning runs in Hong Kong from 28 November to 7 December 2025 as a ten-day festival of exhibitions, installations, workshops, tours and performances. Curator Adonian Chan and organizer PMQ, with sponsorship from the Cultural and Creative Industries Development Agency (CCIDA), present a program across the Courtyard & Marketplace and the Qube featuring 17 installations and exhibits. Creatives from Hong Kong, Mainland China and abroad contribute work, including a major international commission by Switzerland’s Encor Studio. The festival uses a 'Design Trichotomy' to prompt consideration of aesthetics and materiality, sociocultural and historical context, and speculative value-driven meaning, asking how design reveals longing. PMQ, revitalised in 2014, houses over 100 emerging designers and functions as a central creative hub and venue for cultural events.
Read at designboom | architecture & design magazine
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