Journey maps can be enhanced when digital cards replace traditional Post-its, allowing them to become versatile and reusable tools that adapt alongside the product and team. The analogy of a deck of poker cards illustrates the importance of reusability and versatility in achieving sustained usage. Cards serve multiple functions, from playing games to acting as bookmarks or decorations. This adaptability ensures that users receive ongoing value and recognize the extended utility of such objects, showcasing the attributes of good design.
Journey maps are often treated as one-time artefacts, but by adopting digital cards over digital Post-its, we can reimagine them as reusable, cross-functional tools that evolve with the product and the team.
Reusability is defined as the quality of being able to be used again repeatedly, while versatility refers to the quality of being adaptable in different functions or activities.
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