"We're all navigating choppy waters, whether questioning what to secure, what to throw overboard, and how to stay the course. I want to share some critical perspectives with you on how we can build our creative intuition to navigate the chaos. Call it nonlinearity-off the back of my second book, which launched earlier this year, Nonlinear: Navigating Design with Curiosity and Conviction."
"But before I dive in, let's just first take a beat and recognize that no matter the policy, no matter the business, the brand, the experience, even the built environment, things are the way they are by design. They were informed by someone-right, wrong or indifferent. And as we think about what's next and who shapes what next, who's at that table absolutely matters."
Uncertainty—macroeconomic, geopolitical, policy, and technological—defines 2025 and creates turbulent conditions that demand adaptive strategies. Navigating these choppy waters requires nonlinear approaches to design and innovation that prioritize curiosity, conviction, and creative intuition. Design choices shape policy, business, brands, experiences, and built environments; those outcomes reflect the values and perspectives of the people who created them. Multidisciplinary collaboration and diversity bring disparate disciplines together to problem-solve the future in different ways. Collaboration functions as the currency enabling future innovation. Who participates at decision-making tables significantly influences what gets designed and for whom.
Read at Fortune
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