"Episode 6 brings a compelling guest to the mic: Pratap Bose, Chief Design Officer at Mahindra Group and a trailblazer in Indian automotive design. Bose's resume is formidable; he's led design at Tata Motors, shaped Mahindra's global aesthetic, and developed a design philosophy that melds Indian identity with global relevance. In a candid and illuminating conversation with host Radhika Seth, Bose explores how authenticity, cultural intelligence, and collaboration are transforming what it means to design for the world from India."
""You can create Indian cars that sort of are almost an apology for being Indian or you can create cars that were proudly Indian, confidently Indian, as good or better as anything else you find in the world." This represents more than a matter of style; it's a mindset shift that challenges decades of design tradition."
Design Mindset is a weekly podcast that explores how design thinking shapes products, brands, and culture for listeners from students to professionals. Episode six features Pratap Bose, Chief Design Officer at Mahindra Group, whose career includes leadership at Tata Motors and shaping Mahindra's global aesthetic. Bose advocates for an unapologetic Indian design identity that combines cultural authenticity with world-class standards. He emphasizes substance over superficial motifs, warns against stereotypical design cues, and promotes collaboration and cultural intelligence. Bose reframes Indian automotive design from catching up to setting trends, creating vehicles unmistakably Indian in spirit and globally competitive in quality.
Read at Yanko Design - Modern Industrial Design News
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