"Brough Superior motorcycles always had a jewel-like quality to them. Originally produced before and during the beginning of WWII between 1919 and 1940, it was one of Britain's finest motoring companies. The goal wasn't mass production. Triumph in the 1920s had capacity to build over 30,000 bikes and cars. Brough Superior meanwhile built just over 1,200 in the entire decade. Its total output over 21 years of production was 3,025. Its machines were intricate, hand-crafted objects built for a luxurious yet scarily fast ride."
"Production didn't continue after WWII. The brand lay dormant for the next 75 years until businessman Mark Upham bought the rights to the name and subsequently sold them to Frenchman Thierry Henriette. A motorcycle builder and CEO of Boxer Design, Henriette and his team designed and developed a new SS100, a more contemporary hand-built bike befitting of the name. This was in 2016, and since then Brough Superior has built further bikes, collaborating with the likes of Aston Martin."
"Its latest creation, dreamt up in its workshop with Toulouse, was designed in partnership with watch brand Richard Mille. This is the first time Richard Mille has co-designed a vehicle: While the brand's logo has appeared on various machinery including Ferrari and McLaren Formula one cars in the form of sponsorship, it hasn't gone to this level before"
Brough Superior produced hand-built luxury motorcycles between 1919 and 1940 with a total output of 3,025, emphasizing craftsmanship and speed. The SS100 was named for its 100 mph capability and attracted notable clients such as Thomas Edward Lawrence. Production ceased after WWII and the brand remained inactive for 75 years until business transactions transferred the name to Thierry Henriette. Henriette and Boxer Design developed a modern SS100 in 2016 and expanded production with select collaborations. Recent work includes partnerships with Aston Martin and a first-time vehicle co-design with watchmaker Richard Mille, reflecting a focus on exclusive, high-end engineering.
Read at Elite Traveler
Unable to calculate read time
Collection
[
|
...
]