"Every Blue Bottle Coffee store that encourages the idea of "dreaming" is unique, designed to seamlessly merge with its surrounding community and architecture. This new Blue Bottle Coffee, adjacent to the Shanghai LEGOLAND Resort, echoes the colorful, block-themed nature of the park and extends the LEGO elements that inspire creativity and imagination. Based on such distinctive background and the target customers who are mostly families and children visiting LEGOLAND, Atelier xy tries to create a fun, memorable space that extends the LEGO experience."
"Based on such distinctive background and the target customers who are mostly families and children visiting LEGOLAND, Atelier xy tries to create a fun, memorable space that extends the LEGO experience. The challenge was twofold: How to visualize the rich, changeable nature of block-play within the minimalist aesthetic of a coffee space? And how to craft a comfortable, relaxing "dream-building" experience for Blue Bottle's customers? The architect reacted to these challenges with a smart solution."
Every Blue Bottle Coffee store adjacent to the Shanghai LEGOLAND Resort integrates with its community and architecture while echoing the park’s colorful, block-themed character. The design extends LEGO elements to inspire creativity and imagination for primarily family and child visitors. Atelier xy aims to create a fun, memorable interior that continues the LEGO experience within a coffee setting. The project balances visualization of changeable, playful block-play with Blue Bottle’s minimalist aesthetic. The design goal also prioritizes comfort and relaxation to enable a "dream-building" experience for customers. The architect developed a tailored solution responding to these dual challenges.
Read at ArchDaily
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