Bentley has introduced a significant redesign of its emblem, the 'Bentley Wings,' for the fifth time since its 1919 founding. The new logo, developed by an in-house team led by Robin Page, features a sleek, minimalist design while retaining core elements. The wings are now abstracted into a radial diamond shape, and the B mark can stand alone without the wings. This redesign captures aspects of the previous designs while aiming for a modern interpretation influenced by luxury watch design and the peregrine falcon's wings.
The mission in designing the new emblem was to capture some of the beautiful details from the previous designs - for example, the diamond pattern of the inner wings and the B 'centre jewel' - but create a more modern and progressive design.
The new wings have been reshaped and abstracted with the feathers turned into a radial diamond design. The B mark was redesigned to stand on its own as a mark without wings.
Collection
[
|
...
]