"The most popular shade for your home's exterior is some variation of gray, off-white, beige, or greige - a hue so existentially undecided that it can't commit to being either gray or beige."
"The grayening has accelerated in the 21st century, but it has ideological roots in the 20th, and industrial ones in the 19th."
"A striking shift toward achromatic - that is, neutral - colors in material culture has been observed, indicating a gradual but relentless draining of pigment."
"Early 19th-century objects tended toward natural material colors: the warm brown of wood and leather, the yellows and brass tones of metals."
The favorite house paint colors across the U.S. are primarily variations of gray, beige, or off-white, indicating a trend termed 'the grayening.' This phenomenon represents a gradual shift towards neutral colors in various aspects of life, including home exteriors and everyday objects. Research shows a significant change in color distribution over time, with a marked increase in achromatic tones. The trend has roots in 20th-century ideologies and 19th-century industrial practices, leading to a muted palette in American homes.
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